Conversion Funnel Pages
What users see when they click CTAs on service pages
Funnel Architecture Notes
Level 1
Check Eligibility
Self-assessment tool with pass-specific questions. Gives a preliminary signal (Strong / Moderate / Challenging) with specific flags and recommendations. Flows into the intake form on completion. This page does double duty — it’s a lead qualification tool and provides genuine value to the visitor.
Level 2
Apply / Get Started
Direct intake form for visitors who’ve already decided. Pass-specific fields (e.g., EP asks for employer and salary; EntrePass asks for business description; PR asks for current pass type). Confirmation page outlines next steps clearly.
Level 3
Book Consultation
Lightweight booking form for visitors who want to talk first. 30-minute format. Can be video, phone, or in-person. Background field helps the team prepare. This is the softer CTA for visitors who aren’t ready to commit.
Level 4
Post-Submission
Confirmation screen with clear next steps (review → quote → checklist → work starts). No dead ends. Every confirmation page reinforces what happens next and sets response time expectations (1 business day).